Chinese authorities have recognized that tourism is a key pillar of their economy, and they continue to invest heavily to improve infrastructure and standards, in addition to opening up the country with increasingly tourism-friendly policies and initiatives.
At the World Travel Market in London, Euromonitor International’s Head of Travel Caroline Bremner said: “Destinations like China are poised for a successful performance in inbound tourism, with China set to overtake France as the leading destination worldwide by 2030.”
The report estimates there will be 127 million arrivals in China each year by the end of the next decade, compared to 126 million in France and 116 million in the US.
And as household incomes and standards of living continue to rise, more Chinese are predicted to be travelling overseas in the coming decade than any other nationality.
Read more at World Economic Forum