Smartwool has opened its first Canadian retail location in the iconic mountain town of Banff.

The shop will stock a large assortments of Smartwool baselayers, insulated midlayers, outerwear, lifestyle apparel, accessories, as well as performance and casual socks, all made with Merino wool. The store will also carry a selection of Timberland footwear.

“An iconic international outdoor destination, Banff is the quintessential expression of mountain culture, which makes it the ideal location for our first Canadian Smartwool store,” said Corey Stecker, Canada Sales & Marketing Director, in the company press release.

The new store is located at 126 Banff Ave, Banff, Alberta.

Based out of Steamboat Springs, Colorado, Smartwool is an American brand owned by the VF Corporation. Sister brands include Eagle Creek, JanSport, Lee Jeans, Nautica, The North Face, Timberland, Vans, Wrangler Jeans, etc.

Last Updated on March 28, 2018