• New Brunswick is located east and south of Quebec. It also borders Maine, USA to the west, and Nova Scotia to the south. Prince Edward Island is accessible by a fixed link, a bridge that connects with NB.
  • The province is nicknamed the Armpit of Canada.
  • While Canada had a 5% population increase between 2011 and 2016, NB was the only province or territory to see a population decrease.
  • New Brunswick is the only Canadian province to recognize both French and English as official languages. There are frequent tensions between the French and English-speaking communities. Many blame bilingualism for NB’s woes and do not recognize the competitive advantage it could provide them.
  • Approximately one-third of New Brunswickers self-identify as francophone.
  • With a population of 750,000, and an area of 71,388 sq. km., NB is composed of mostly rural areas and communities. With a decreasing population, many of these communities are in decline and disappearing.
  • Talented people, young people, and many who are motivated to live a better life are leaving NB. All other provinces offer greater opportunities, culture, and a better lifestyle.
  • In order to cut costs, the Government of NB has a policy of encouraging it’s citizens to move to larger cities, leaving many rural communities without adequate services and declining infrastructure.
  • Despite it’s rich natural resources and diverse population, NB’s outdated ideas and an inability to attract and retain industries, leads it to have the most poorly performing economy of any Canadian province. The insular mindset makes it difficult for new industries and ideas to take hold. Change, and therefore growth, is slow.
  • NB has the lowest education and literacy rate in Canada. New Brunswickers are also rated as the unhealthiest in the country.
  • The provincial government historically runs a large deficit. With a high debt load, the province depends on large federal government payments to survive.
    • The citizens that do stay have, in large part, developed a sense of entitlement to these federal cash transfers, welfare programs, seasonal employment insurance, government employment, and other government handouts and are not motivated towards self-sufficiency.
    • Government workers would rather complain, blame others, and make excuses instead of taking control of their situation and work for a better future.
    • Most successful New Brunswickers (McCain’s, Irving’s, etc.) left their home province decades ago to live in more progressive societies.


  • NB encompasses rivers, pine forest, the Appalachian mountains, the beautiful Saint John River Valley, the enormous tides and marine life of the Bay of Fundy and other coastal regions, and many historic sites, yet it is known as the “Drive-Through Province,” a reference to the under developed and under served tourist industry in the province. Most visitors find little reason to visit or stay and simply drive through on their way to the other three Atlantic Canadian provinces.
  • Previously known as the Picture Province, this tagline was prominently displayed on NB’s license plates from 1972. The slogan was replaced in 2009 with “Be … in this place.” That tagline was dropped from all NB government material, including licence plates, in 2011 after much ridicule.

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